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About Laurie Flasko, CSP

As the President and Founder of Laurie Flasko & Associates, Inc. (LFA), Laurie has been providing innovative business solutions to her clients for more than fifteen years and has helped companies build service cultures that deliver outstanding business results. Laurie Flasko, CSP, CEC, is a sought-after trainer, professional business coach, and keynote speaker.

LFA’s philosophy centres around the belief that to maximize your competitive business advantage, you need to turn your customers into brand advocates. The key to success starts with your company’s culture and workforce. In today’s competitive market, the need to deliver exceptional customer service is vital to differentiate your business from your competitor’s. The only way for a company to achieve its competitive edge is to build a culture that empowers every employee to make an emotional connection and delight customers at every touch-point. Imagine the accumulative results from building a connection with just one customer in one small way, every day.

As a graduate of Royal Roads Executive Coaching, Laurie Flasko, CEC is a professional and business coach. Her passion is helping others achieve their personal best by tapping into their greatness. She provides the time and space needed to become clear on the issue, set goals to overcome it and work through barriers to achieve breakthrough results and performance. You will leave with renewed clarity, effective strategies, and a step-by-step action plan to achieve extraordinary results.

Nothing speaks louder than results: Laurie’s mission is achieving breakthrough results for her clients. Among her accomplishments, Laurie has worked to customize programs for White Oaks Conference Resort & Spa. Her work directly contributed to their ranking as the second Best Employer in Canada by Globe & Mail Report on Business magazine. Most recently, Laurie’s two customer service programs, We Get It and We Get It 2, lead to the Ontario Chamber of Commerce nominating White Oaks for a Service Excellence Award. In addition to realizing increased revenues, they continue to receive numerous service awards and public recognition and consistently achieve outstanding member/customer experience scores.

Laurie began her training career as part of the pre-opening team at Casino Niagara, where she was responsible for training more than three thousand employees. Later, she was recruited by the Ontario Lottery and Gaming Commission to deliver all of the pre-opening customer service and leadership training for the racetrack slots and charity casinos. Laurie has experience extending from small businesses to Fortune 500 companies, and she devotes the same amount of care to bringing each organization to the next competitive level, regardless of size. Laurie has worked with a wide array of organizations including: White Oaks Conference Resort & Spa, Unilock, Doyle Security Systems, Universal Helicopters Newfoundland and Labrador, Global Vintners, Horizon Utilities, Americana Resort & Spa, HOCO Entertainment Resorts (including Comfort Inn, Boston Pizza, and Kelsey’s), Citizenship and Immigration Canada, Fort Erie Duty Free, Level 5 Strategic Planning, Walker Environmental Industries, Peninsula Golf Course, Henry Schein Canada, General Motors, Scotiabank, and more.

Laurie is an experienced presenter and keynote speaker on subjects such as the business of kindness, leading from the heart, creating the customer experience, team building, and reaching your full potential. She has been showcased at various national conferences, meetings, and conventions.

Laurie is the co-author of Bullying is Not a Game: A Parents’ Survival Guide. Profits of the book are donated to children’s mental health organizations, and Laurie promotes a strong message of kindness in all of her training.

Her innate ability to problem solve, brainstorm creative solutions, and share information effectively is a testament to her many years of experience. Laurie’s wisdom is an invaluable resource for clients and audiences everywhere.

Find out why companies like White Oaks Conference Resort and Spa, Horizon Utilities, Unilock, Henry Schein, Doyle Security Systems, Nunatsiavut Group of Companies, and Walker Industries  booked Laurie to work with executives, emerging leaders, and front-line team members for their most important company events.

Is your team truly optimized?
Are you offering a differentiated service?
Are your customers brand advocates?


Laurie Flasko & Associates can take you there.
Dare to imagine...


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...this training program has made a real difference for us. The return on investment has been measurable and we believe the benefits will be long lasting”.
...content of Laurie's training program are
consistently meaningful and relevant leading participants to an increased degree of involvement in the entire training process”.
On-going support and consultation continues to build on existing programs and pave the way for future sessions”.
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• Customized Training • Creating the Customer Experience
• Team Building • Leadership Development
• Key Note Speaking • Business and Life Coaching